what I do x how I work
What do you need for your next step?
A new website, a digital product, improvements to what you have or a move away from an ageing platform. We choose the direction around your business problem, with SEO and AEO/GEO for public content in the project plan.
Design
I turn complex problems and processes into clear experiences, validated before the team invests in development.
Deliverables
- flow maps and journey maps
- wireframes and an interactive Figma prototype
- final interface for every breakpoint
- design system (tokens, components, patterns)
- design and development documentation
- test results
From my projectsPeace NestLearn more UX/UI design for iOS and Android apps: flows, prototypes, interfaces and a design system, with key decisions validated before development.
Deliverables
- flow maps and journey maps
- wireframes and an interactive Figma prototype
- final interface for every breakpoint
- design system (tokens, components, patterns)
- design and development documentation
- test results
From my projectsPeace NestLearn more Page structure, visitor journeys and visual website design, adapted for desktop and mobile.
Deliverables
- flow maps and journey maps
- wireframes and an interactive Figma prototype
- final interface for every breakpoint
- design system (tokens, components, patterns)
- design and development documentation
- test results
From my projectsPeace NestLearn more Visual rules and reusable components that keep a growing product consistent.
Deliverables
- Visual design and tokens
- Components and interaction states
- Responsive and accessibility rules
- Implementation documentation
From my projectsPeace NestLearn more Understand user needs and validate decisions before development. Methods are selected for the questions each project needs to answer.
Deliverables
- Discovery and interviews
- Journey mapping and card sorting
- Usability testing
- Findings and prioritised recommendations
From my projectsPeace NestLearn more Clarify structure, user flows and interactions in a prototype that can be tested before implementation.
Deliverables
- Information architecture
- Wireframes and user flows
- Interactive prototypes
- Testing and iteration
From my projectsPeace NestLearn more Organise information and actions in internal tools, CRMs and administration panels.
Deliverables
- Information hierarchy and navigation
- Dashboards and data visualisation
- Forms, filters and tables
- States, feedback and micro-interactions
From my projectsPeace NestLearn more Interfaces for AI products, with clear user flows and understandable feedback.
Deliverables
- User flows
- Interface design
- Interactive prototypes
- User testing
From my projectsPeace NestLearn more
Development
Custom Next.js websites for projects that need integrations, performance and control over their code and data.
Deliverables
- New websites or redesigns, adapted for desktop and mobile.
- Online stores, catalogues and integrations matched to the project.
- Content management and the right platform for your needs.
We plan pages and answers to customer questions, metadata, indexing and relevant structured data. SEO and AEO/GEO help search engines and AI assistants understand public information; they do not guarantee rankings or citations.
Learn more
From my projectsWebsite ADR · Local proposal · Self-initiated · Website RO / ENLearn more Framer websites with custom design, reusable components and content your team can update.
Deliverables
- the site built in the builder
- reusable components and styles in the platform
- accessibility and SEO check
- short editing guide
From my projectsWebsite ADR · Local proposal · Self-initiated · Website RO / ENLearn more Webflow websites with custom design, responsive layouts and content management prepared for your team.
Deliverables
- the site built in the builder
- reusable components and styles in the platform
- accessibility and SEO check
- short editing guide
From my projectsWebsite ADR · Local proposal · Self-initiated · Website RO / ENLearn more Custom WordPress websites with pages and content that are easy to manage. We choose the setup around your project and prepare editing for your team.
Deliverables
- Page structure and responsive design
- Content management setup
- Accessibility and SEO checks
- Editing guide and handoff
From my projectsWebsite ADR · Local proposal · Self-initiated · Website RO / ENLearn more Wix websites for presenting your business, with custom design, responsive pages and straightforward editing. We configure the site around your content and goals.
Deliverables
- Custom design and responsive pages
- Content setup in the editor
- Accessibility and SEO checks
- Website update guide
From my projectsWebsite ADR · Local proposal · Self-initiated · Website RO / ENLearn more Shopify stores with custom design and a clear journey from product to purchase. We prepare the catalog and store setup, with integrations defined around business needs.
Deliverables
- Catalog and product page design
- Store setup and app recommendations
- Specifications for required integrations
- UX, accessibility and SEO checks
From my projectsWebsite ADR · Local proposal · Self-initiated · Website RO / ENLearn more Online stores optimised for product discovery, trust and purchase, connected correctly to the business's systems.
Deliverables
- conversion and UX audit
- designs for product page, listing, cart and checkout
- platform and app recommendations
- integration specs
- accessibility check
From my projectsWebsite ADR · Local proposal · Self-initiated · Website RO / ENLearn more I clarify workflows and design or build apps, portals, CRMs and internal tools that solve practical problems. Product design and implementation are complemented by SEO and AEO/GEO for the product’s marketing website, documentation and public pages.
Deliverables
- Product strategy, UX/UI, prototypes and design systems.
- Apps, customer portals, CRMs and admin dashboards.
- Public pages that explain the product and help people discover it.
SEO and AEO/GEO apply to the product’s public pages and documentation suitable for publication. Customer data, CRMs and authenticated areas stay private; we do not expose them for indexing or citation.
Learn moreFrom my projectsWebsite ADR · Local proposal · Self-initiated · Website RO / ENLearn more I help you move away from a platform that limits your business, is hard to maintain or makes changes too complicated. We plan the transfer of content and functionality to a suitable solution, with checks before launch and attention to SEO and AEO/GEO.
Deliverables
- An inventory of pages, content and integrations that need to be retained.
- Platform selection based on needs, recurring costs and export options.
- Transfer, testing and a rollback plan before switching platforms.
We map old URLs to new ones and check redirects, metadata, canonicals, sitemaps and multilingual pages. We preserve information relevant to SEO and AEO/GEO and monitor the effects after launch; a migration cannot guarantee unchanged traffic.
Learn moreFrom my projectsWebsite ADR · Local proposal · Self-initiated · Website RO / ENLearn more
Growth
The technical foundation search engines need to find, understand and display pages correctly.
Deliverables
- technical SEO audit report
- remediation plan
- metadata and structured data (JSON-LD)
- sitemap and redirect rules
- before/after speed report
From my projectsWebsite ADR · Local proposal · Self-initiated · Website RO / ENLearn more Clear, consistent information structured for answer engines and AI assistants, without promises of guaranteed appearances.
Deliverables
- "what AI says about you" report
- Q&A bank
- structured data (Organization / ProfessionalService, Service, FAQPage)
- llms.txt file
- recommendations for external profiles
From my projectsWebsite ADR · Local proposal · Self-initiated · Website RO / ENLearn more I audit websites and apps against WCAG 2.1 AA, identify barriers involving keyboards, screen readers, contrast, magnification and forms, then propose and can implement the fixes. I do not deliver only an automated score: I explain impact, priority and remediation, and target AAA where it is realistic and useful.
Deliverables
- WCAG 2.1 AA audit report (referencing the success criteria)
- prioritised remediation plan
- fixed components and patterns in the design system
- re-test after remediation
From my projectsWebsite ADR · Local proposal · Self-initiated · Website RO / ENLearn more I review your existing website or product and turn findings into an improvement plan prioritised by impact. We can work on user experience, performance, accessibility and visibility in Google or AI answers, with fixes and verification matched to the agreed scope.
Deliverables
- UX audits and prioritisation of issues that make enquiries or product use harder.
- Performance, accessibility and technical SEO checks.
- Content and business information reviews for AEO/GEO.
The SEO and AEO/GEO audit checks access to public pages, metadata, content structure and consistency of business information. We distinguish technical errors from content gaps and define what can be measured, without promising guaranteed appearances in Google or AI answers.
Learn moreFrom my projectsWebsite ADR · Local proposal · Self-initiated · Website RO / ENLearn more
You do not need to know whether you need a website, a CRM or an app. We start with the business problem and choose the simplest solution that can grow with it.
industries x real problems
Digital solutions for companies that have outgrown their current way of working
I do not start with a feature list. I look at where the company loses time, customers or control, then determine whether the problem calls for a website, CRM, portal, application or a simpler internal tool.
[001]
Professional services and consulting
The company grows through referrals, but the website does not explain its difference clearly, while enquiries, proposals and client relationships are tracked manually.
- positioning and lead-generation website
- CRM for enquiries, proposals and follow-up
- client and document portal
[002]
Healthcare, clinics and medical services
Patients struggle to find information, bookings consume staff time, and reception works across several systems without a complete view.
- accessible website for services and practitioners
- booking flows and forms
- dashboards and internal operational tools
[003]
Construction, architecture and property
Projects are valuable but presented generically, leads get lost between channels, and project stages, documents and approvals are difficult to track.
- portfolio and property website
- CRM and lead qualification
- project, document and approval portals
[004]
Retail, e-commerce and product brands
Traffic does not convert into enough orders, product management is fragmented, and the store does not work smoothly with payments, stock or the CRM.
- e-commerce and conversion optimisation
- store, payment, stock and CRM integrations
- internal catalogue and operations panels
[005]
SaaS, technology and startups
The product has many features but its value is hard to understand, onboarding is long, and the interface and code grow without a shared system.
- product strategy and MVP definition
- UX/UI, prototype and design system
- web apps, dashboards and admin systems
[006]
Growing companies and B2B operations
Processes that worked for a small team have become bottlenecks: duplicate data, manual reports, email approvals and limited visibility into activity.
- CRM adapted to the sales process
- customer, partner or employee portals
- internal tools, automations and dashboards
This list is not a boundary. If your company has grown and its digital processes cannot keep up, the initial consultation clarifies the problem, priorities and suitable technology before you invest.
how I work
How we work together
Brief
You tell me what you need, in the brief form or a short message.
Conversation
We clarify the goal, audience, timeline and budget.
Proposal
You receive the scope of work, milestones and price (fixed or monthly subscription).
Work
Research, design, prototyping, testing and delivery, with regular check-ins.
Technology follows the problem, not the other way around.
I can build custom code, use a builder or integrate existing services. The choice starts with goals, processes, budget and who will manage the solution after launch.
Custom code (Next.js) is worth it when…
- the website is an important sales channel and speed matters;
- AA/AAA accessibility is required by law or contract;
- you need integrations (CRM, ERP, payments, internal APIs);
- you are building a product: client portal, app, dashboard;
- the site is multilingual and international SEO matters;
- you want to own the code and data, with no platform lock-in.
A builder is the honest choice when…
- you have a small business website that your marketing team changes often;
- you run a small or medium store with no special integrations;
- you want to test an idea quickly with a landing page;
- you have no long-term technical maintenance budget;
- your team already works well on a platform.
Whatever the platform, I keep the same process and standards: research, design system, WCAG, Core Web Vitals, structured data.