
Peace Nest
- iOS & Android App
- Web App (coming soon)
Adrian Ștefănescu · Product Designer and Web Developer
I turn your offer into a website that is easy to understand, use on a phone and manage. From structure and design to development and launch, with SEO and AEO/GEO built in for public content.

I design and build websites and online stores that explain your offer, help visitors find what they need and make enquiries or purchases easier. Structure, content, design and implementation are planned together, with SEO and AEO/GEO considered from the start.
We plan pages and answers to customer questions, metadata, indexing and relevant structured data. SEO and AEO/GEO help search engines and AI assistants understand public information; they do not guarantee rankings or citations.
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I clarify workflows and design or build apps, portals, CRMs and internal tools that solve practical problems. Product design and implementation are complemented by SEO and AEO/GEO for the product’s marketing website, documentation and public pages.
SEO and AEO/GEO apply to the product’s public pages and documentation suitable for publication. Customer data, CRMs and authenticated areas stay private; we do not expose them for indexing or citation.
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I review your existing website or product and turn findings into an improvement plan prioritised by impact. We can work on user experience, performance, accessibility and visibility in Google or AI answers, with fixes and verification matched to the agreed scope.
The SEO and AEO/GEO audit checks access to public pages, metadata, content structure and consistency of business information. We distinguish technical errors from content gaps and define what can be measured, without promising guaranteed appearances in Google or AI answers.
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I help you move away from a platform that limits your business, is hard to maintain or makes changes too complicated. We plan the transfer of content and functionality to a suitable solution, with checks before launch and attention to SEO and AEO/GEO.
We map old URLs to new ones and check redirects, metadata, canonicals, sitemaps and multilingual pages. We preserve information relevant to SEO and AEO/GEO and monitor the effects after launch; a migration cannot guarantee unchanged traffic.
Learn moreA new website, a digital product, improvements to what you have or a move away from an ageing platform. We choose the direction around your business problem, with SEO and AEO/GEO for public content in the project plan.
All servicesDesign thinking since 2012
Fortress GB · London · 2015–2024
Senior UX/UI Designer at ING Bank since 2025
Over 1,000,000 fans engaged (Bold Rewards)
We start with what you sell and the questions your customers ask. We organise pages, services and relevant examples, then make the path to an enquiry or purchase easy to follow. We prepare the mobile experience, content management and structure for search engines and AI answers — without promising guaranteed rankings.
My experience includes more than 60 interfaces, 9 design systems with over 6,000 elements, insights from more than 500 user interviews and 7 industry awards. I use this experience to connect business goals with how people navigate and make decisions.
Examples of UX, design and digital products. The case studies show the problems addressed and the decisions behind the solutions.


Adrian’s dedication to his craft and collaborative approach consistently impress me. He excels in translating user requirements into intuitive designs, always meeting deadlines without compromising quality.
Dezna KieltyTechnical Account ManagerAdrian really takes ownership of a project, and it’s clear to see the pride he takes in his work and his satisfaction upon achieving the desired end result.
Gayle MorganManaging DirectorAdrian's innovative approach significantly elevated our brand positioning, resulting in a powerful visual identity that deeply resonated with our target audience.
Natalie ThomsonProduct Management ExecutiveHis talent and open-mindedness towards any kind of ideas are truly remarkable. He approaches every project with an eagerness that is contagious and never shies away from challenges.
Miruna LicaOwner of FoodivaAdrian’s consistency in aspects of design has allowed us to build a strong core backdrop to the Hi Coffee brand.
Jonathan HillDirector & Owner of Hi Coffee StoresA few useful things to know before we start. If you already have a site, we can begin with what works and what needs to change.
Yes. We start with your offer and what customers need to know. We define the pages, the order of information and the key actions, then connect that structure to design and development. The content and materials needed are agreed in the project proposal.
Not automatically. We review your existing site and what you want to achieve: sometimes targeted improvements are enough; in other cases, a rebuild or migration makes sense. For a migration, we also plan the transfer of content, URLs and redirects to reduce risks to existing visibility.
I typically start within 1-3 days, depending on availability. Get in touch to see if I have any available spots at the moment.
For ongoing product design, I offer a monthly subscription model, giving you the flexibility to pause or cancel anytime. For fixed scope projects like an MVP, branding or websites, I provide a clear quote based on your specific needs. Most pricing starts at £ 3k for most projects with a 30% deposit to start work.
Don’t worry, I understand that priorities can shift, especially in fast-moving industries. For fixed projects, I can issue a revised scope of work (SOW) for any new additions or changes. For retainer clients, these adjustments can often be rolled into your ongoing engagement.