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Adrian Ștefănescu · Product Designer and Web Developer

A website that makes your offer clear.

I turn your offer into a website that is easy to understand, use on a phone and manage. From structure and design to development and launch, with SEO and AEO/GEO built in for public content.

What do you need for your next step?

01

Websites and online stores

ADR homepage in Romanian: the website offer, explanation and two actions.

I design and build websites and online stores that explain your offer, help visitors find what they need and make enquiries or purchases easier. Structure, content, design and implementation are planned together, with SEO and AEO/GEO considered from the start.

  • New websites or redesigns, adapted for desktop and mobile.
  • Online stores, catalogues and integrations matched to the project.
  • Content management and the right platform for your needs.

We plan pages and answers to customer questions, metadata, indexing and relevant structured data. SEO and AEO/GEO help search engines and AI assistants understand public information; they do not guarantee rankings or citations.

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02

Apps and digital products

Peace Nest: smart home app screens on phone and tablet, on an orange background.

I clarify workflows and design or build apps, portals, CRMs and internal tools that solve practical problems. Product design and implementation are complemented by SEO and AEO/GEO for the product’s marketing website, documentation and public pages.

  • Product strategy, UX/UI, prototypes and design systems.
  • Apps, customer portals, CRMs and admin dashboards.
  • Public pages that explain the product and help people discover it.

SEO and AEO/GEO apply to the product’s public pages and documentation suitable for publication. Customer data, CRMs and authenticated areas stay private; we do not expose them for indexing or citation.

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03

Audit and improvement

ADR homepage in Romanian: the website offer, explanation and two actions.

I review your existing website or product and turn findings into an improvement plan prioritised by impact. We can work on user experience, performance, accessibility and visibility in Google or AI answers, with fixes and verification matched to the agreed scope.

  • UX audits and prioritisation of issues that make enquiries or product use harder.
  • Performance, accessibility and technical SEO checks.
  • Content and business information reviews for AEO/GEO.

The SEO and AEO/GEO audit checks access to public pages, metadata, content structure and consistency of business information. We distinguish technical errors from content gaps and define what can be measured, without promising guaranteed appearances in Google or AI answers.

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04

Platform migration

ADR homepage in Romanian: the website offer, explanation and two actions.

I help you move away from a platform that limits your business, is hard to maintain or makes changes too complicated. We plan the transfer of content and functionality to a suitable solution, with checks before launch and attention to SEO and AEO/GEO.

  • An inventory of pages, content and integrations that need to be retained.
  • Platform selection based on needs, recurring costs and export options.
  • Transfer, testing and a rollback plan before switching platforms.

We map old URLs to new ones and check redirects, metadata, canonicals, sitemaps and multilingual pages. We preserve information relevant to SEO and AEO/GEO and monitor the effects after launch; a migration cannot guarantee unchanged traffic.

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A new website, a digital product, improvements to what you have or a move away from an ageing platform. We choose the direction around your business problem, with SEO and AEO/GEO for public content in the project plan.

All services
  • [001]

    Design thinking since 2012

  • [002]

    Fortress GB · London · 2015–2024

  • [003]

    Senior UX/UI Designer at ING Bank since 2025

  • [004]

    Over 1,000,000 fans engaged (Bold Rewards)

[clarity x experience x management]

More than a good-looking website. A place where customers understand why to choose you.

We start with what you sell and the questions your customers ask. We organise pages, services and relevant examples, then make the path to an enquiry or purchase easy to follow. We prepare the mobile experience, content management and structure for search engines and AI answers — without promising guaranteed rankings.

[experience x real projects]

Digital product experience, applied to your website.

My experience includes more than 60 interfaces, 9 design systems with over 6,000 elements, insights from more than 500 user interviews and 7 industry awards. I use this experience to connect business goals with how people navigate and make decisions.

[recent x upcoming]

Projects & Case Studies

Examples of UX, design and digital products. The case studies show the problems addressed and the decisions behind the solutions.

  • Peace Nest: smart home app screens on phone and tablet, on an orange background.
    • [Fintech]
    • [Analytics]
    • [Smart Home Application]

    Peace Nest

    • iOS & Android App
    • Web App (coming soon)
  • Bold Rewards: loyalty app screens on mobile and web, including the wallet with offers and rewards.
    • [Fintech]
    • [Fintech & Rewards Application]

    Bold Rewards

    • Web App
    • iOS & Android App

Planning a website?

A few useful things to know before we start. If you already have a site, we can begin with what works and what needs to change.

All questions
Can you help with the website structure as well as the design?

Yes. We start with your offer and what customers need to know. We define the pages, the order of information and the key actions, then connect that structure to design and development. The content and materials needed are agreed in the project proposal.

I already have a website. Does it need to be rebuilt from scratch?

Not automatically. We review your existing site and what you want to achieve: sometimes targeted improvements are enough; in other cases, a rebuild or migration makes sense. For a migration, we also plan the transfer of content, URLs and redirects to reduce risks to existing visibility.

How soon can I start a new project?

I typically start within 1-3 days, depending on availability. Get in touch to see if I have any available spots at the moment.

How do I charge?

For ongoing product design, I offer a monthly subscription model, giving you the flexibility to pause or cancel anytime. For fixed scope projects like an MVP, branding or websites, I provide a clear quote based on your specific needs. Most pricing starts at £ 3k for most projects with a 30% deposit to start work.

What happens if a project scope changes mid-way?

Don’t worry, I understand that priorities can shift, especially in fast-moving industries. For fixed projects, I can issue a revised scope of work (SOW) for any new additions or changes. For retainer clients, these adjustments can often be rolled into your ongoing engagement.