Apps and digital products
I clarify workflows and design or build apps, portals, CRMs and internal tools that solve practical problems. Product design and implementation are complemented by SEO and AEO/GEO for the product’s marketing website, documentation and public pages.
What we can work on
- Product strategy, UX/UI, prototypes and design systems.
- Apps, customer portals, CRMs and admin dashboards.
- Public pages that explain the product and help people discover it.
SEO and AEO/GEO in this service
SEO and AEO/GEO apply to the product’s public pages and documentation suitable for publication. Customer data, CRMs and authenticated areas stay private; we do not expose them for indexing or citation.
Explore the specialisms
Apps, CRMs and internal tools
The problem
You have an idea or an existing app, but onboarding is long and users do not understand the value. Or the company has grown while the team still manages customers, approvals and reports across spreadsheets, email and tools that do not communicate.
What you get
- a focused MVP you can test quickly;
- onboarding that shows value before asking for commitment;
- one design system across web, iOS and Android;
- a product ready to grow: admin panel, roles, white-label variants if needed.
How I work
The same process as UX & UI design (discovery, strategy, design and prototyping, validation, delivery), plus weekly collaboration with developers until launch.
Deliverables
- MVP scope and core flows
- testable prototype
- web and mobile interfaces
- design system
- developer specs (annotated Figma, Zeplin for native)
- measurement plan (KPIs)
Who it's for
Startup founders (SaaS, fintech, proptech, AI); companies that want a client portal; companies with legacy apps.
From my projects
Peace Nest: time to first interaction from registration reduced from 12.5 minutes to 2 minutes; onboarding drop-off reduced by 40%; perceived value of membership increased from 2.1 to 4.6 out of 5.
Bold Rewards
Bold Rewards: web and iOS & Android app, Admin CRM, white label, over 1,000,000 fans.
Frequently asked questions
Do you design and develop mobile apps?
I design iOS and Android apps, native or cross-platform, from research to the final interface and design system.
What is an MVP and why start with one?
An MVP (minimum viable product) is the smallest version of a product that solves the main problem and can be tested with real users. You start with one to learn quickly what works, before investing in every feature.
How do I know whether I need a CRM or a custom internal tool?
A strong signal is when the same information is copied between spreadsheets, email and several applications, approvals get lost or reporting requires repeated manual work. I map the process first and check whether an existing product can be configured before recommending custom software.
Can you deliver the working application, not only the design?
Yes. For web applications, portals, dashboards, CRMs and admin panels I can cover design and implementation. For native applications or systems requiring specialist infrastructure, I define from the start what I build directly and where an additional technical team is needed.