Audit and improvement
I review your existing website or product and turn findings into an improvement plan prioritised by impact. We can work on user experience, performance, accessibility and visibility in Google or AI answers, with fixes and verification matched to the agreed scope.
What we can work on
- UX audits and prioritisation of issues that make enquiries or product use harder.
- Performance, accessibility and technical SEO checks.
- Content and business information reviews for AEO/GEO.
SEO and AEO/GEO in this service
The SEO and AEO/GEO audit checks access to public pages, metadata, content structure and consistency of business information. We distinguish technical errors from content gaps and define what can be measured, without promising guaranteed appearances in Google or AI answers.
Explore the specialisms
Consulting and UX audit
The problem
You know something isn't working (people don't request quotes, drop off at sign-up, call support for simple things), but you don't know exactly why or what to fix first. Or your team has no senior designer, and product decisions are made on taste.
What you get
- a clear picture of the problems, ranked by impact and effort;
- recommendations your team can act on, not just observations;
- a second opinion before a big investment (redesign, new platform, app);
- if needed, a senior who works as part of your team: "Think of me as an extension of your team."
How I work
Conversation about goals and context.
Analysis: heuristic evaluation, UX audit, analytics data and, where possible, observing real users.
Synthesis: problems, causes, priority.
Presentation and action plan; optional support during implementation.
Deliverables
- UX audit report with annotated screenshots
- prioritised issue list (impact × effort)
- recommendations and, where useful, wireframes for solutions
- presentation session with your team
Who it's for
SME owners who want to know why their website doesn't bring enquiries; startup product teams before a funding round or after high churn; large companies that need an external senior for a period of time.
Frequently asked questions
Can you collaborate with one or more in-house designers or developers?
Absolutely. I have experience in collaborating, mentoring and helping your internal teams and third-party collaborators to ensure alignment and smooth execution for any goals that you want to achieve. Think of me as an extension of your team. That's exactly how I worked with clients like Adobe, Mercedes-Benz, Peace Nest and many others.
What if I only need a small design task or a freelance project?
While I primarily take on larger projects, I occasionally accommodate smaller tasks, or a small freelance project within my ongoing retainer. Reach out with your details and I will see how I can help.
Can I get in touch without a brief or a budget?
Yes. Tell me what your business does, who your customers are and what you want to achieve. Share your current website or examples you like, if you have them. The form only requires a project type, your name, email and confirmation that you’ve read the privacy notice; everything else can be left blank.
Do you work with companies outside Romania? In which language?
Yes, I take on projects from Romania, Europe and the US; I spent many years working for UK companies, including on platforms for sports clubs in the UK and the US. I work in Romanian and English.
What can I decide after an audit or consultation?
You receive a prioritised list of problems, their impact, what is worth solving now and what can wait. The result helps you choose between optimisation, redesign, migration or a new product and can become the implementation brief for your team.
Do you need analytics or user interviews for an audit?
They are not required to begin, but they improve the quality of the conclusions. I can start with a heuristic review and business goals, then add analytics, session recordings, support tickets or interviews when they exist and are relevant.