Platform migration
I help you move away from a platform that limits your business, is hard to maintain or makes changes too complicated. We plan the transfer of content and functionality to a suitable solution, with checks before launch and attention to SEO and AEO/GEO.
What we can work on
- An inventory of pages, content and integrations that need to be retained.
- Platform selection based on needs, recurring costs and export options.
- Transfer, testing and a rollback plan before switching platforms.
SEO and AEO/GEO in this service
We map old URLs to new ones and check redirects, metadata, canonicals, sitemaps and multilingual pages. We preserve information relevant to SEO and AEO/GEO and monitor the effects after launch; a migration cannot guarantee unchanged traffic.
Explore the specialisms
Platform migration
The problem
The current platform has become a constraint: too many plugins, a slow site, rising monthly costs, impossible integrations or no control over accessibility. A rushed migration, on the other hand, loses Google rankings and links.
What you get
- a reasoned decision: migrate or optimise what you have;
- no important link lost (1:1 redirects);
- content and data moved and verified;
- a new platform chosen for your budget, team and goals.
How I work
Assessment: costs, limits, traffic, key pages, integrations.
Recommendation: stay, optimise or migrate (and where to).
Plan: old → new URL map, content, data, schedule.
Migration and testing in a separate environment.
Launch, monitoring in Search Console and fixes.
Deliverables
- platform assessment
- redirect map
- content and data migration plan
- launch checklist
- post-launch report
Who it's for
WordPress sites with many plugins; Wix or Framer sites that have outgrown the builder; growing stores on Gomag, MerchantPro, OpenCart or PrestaShop.
Frequently asked questions
What happens to pages already found in Google when we migrate?
We keep important URLs where possible. For changed URLs, we prepare redirects to the corresponding pages and check links, metadata and language versions. After launch, we monitor errors and indexing. Rankings can fluctuate, so I don’t promise a move with no traffic changes.
Who looks after the website after launch?
Before the project, we agree who updates the content and who handles technical maintenance. Depending on the solution, that may be your team, a technical provider or a support arrangement. We clarify what is handed over and what support is included, so you know what you can manage yourself.
Do I need a new platform or can we fix my current site?
First we look at what is getting in your way: editing, speed, integrations or maintenance. If the problems can be solved well on the current platform, I recommend improving it. Moving makes sense when the platform keeps blocking things that matter to your business.
Will I lose my text, images or data when moving platforms?
Before moving, we inventory what exists and what needs keeping. We check what can be exported and transferred to the new system, then identify what needs rebuilding. Transferred content and data are checked before launch; I don’t assume every platform allows every feature to be moved.