Websites on builder platforms
I do not recommend custom code when a builder solves the problem well. I design and build in Framer, WordPress, Wix, Webflow or Shopify with the same UX, visual identity, accessibility and SEO standards. I configure components and editing so your team can update content without a developer.
Working in site builders: Framer, WordPress, Wix, Webflow, Shopify
The problem
You need a website or landing page quickly and at a reasonable cost, and your team wants to update it themselves. Or you already have a builder site and want to improve it, not throw it away.
What you get
- a faster launch on a well-known platform;
- independence: your team edits the text and pages;
- the same care for structure, speed, accessibility and SEO as a custom project;
- a growth path: if the site outgrows the platform, the migration is planned from the start.
How I work
Brief.
Platform choice (see "I choose the platform for your business").
Design.
Build in the builder.
AA and SEO check.
Team training.
Deliverables
- the site built in the builder
- reusable components and styles in the platform
- accessibility and SEO check
- short editing guide
Who it's for
Small companies with limited budgets; marketing teams that launch pages often; campaigns and quick tests.
Technology follows the problem, not the other way around.
I can build custom code, use a builder or integrate existing services. The choice starts with goals, processes, budget and who will manage the solution after launch.
Custom code (Next.js) is worth it when…
- the website is an important sales channel and speed matters;
- AA/AAA accessibility is required by law or contract;
- you need integrations (CRM, ERP, payments, internal APIs);
- you are building a product: client portal, app, dashboard;
- the site is multilingual and international SEO matters;
- you want to own the code and data, with no platform lock-in.
A builder is the honest choice when…
- you have a small business website that your marketing team changes often;
- you run a small or medium store with no special integrations;
- you want to test an idea quickly with a landing page;
- you have no long-term technical maintenance budget;
- your team already works well on a platform.
Whatever the platform, I keep the same process and standards: research, design system, WCAG, Core Web Vitals, structured data.
Frequently asked questions
Do I need to choose the website platform myself?
No. We start with what the site needs to do, who will edit it, your budget and maintenance costs. Then we compare an existing platform with a solution built in code. You don’t need to know WordPress, Framer, Wix or other tools to start the conversation.
Can you work with WordPress, Framer or Wix?
Yes, when the platform fits the project. I check what it supports for pages, editing and integrations, then build the design around your content and business needs.
Can a website built with a builder have a custom design?
Yes. The builder is the implementation tool, not the visual direction. Structure, components, interactions and responsive rules can be designed around the company's identity and content without starting from a generic theme.
What can my team edit without a developer?
We define in advance what changes frequently: copy, images, articles, projects, products or pages. I build controlled components and fields so the team can update content without breaking the layout or the SEO and accessibility rules.