AEO and GEO: visibility in AI search
I structure the website and company information so answer engines and AI assistants can understand and cite it correctly. I use direct-answer content, structured data and consistent entity information. AEO and GEO do not replace SEO; they build on it, and I do not promise guaranteed inclusion in generated answers.
AEO and GEO: visibility in ChatGPT, Perplexity and AI Overviews
The problem
More people ask an AI assistant "which company does…" instead of searching on Google. If the information about you is contradictory or hard to extract, the AI leaves you out or describes you wrongly. Google says SEO fundamentals still apply to its AI features.
What you get
- pages that answer your customers' questions directly;
- the same company description everywhere: website, profiles, directories;
- structured data describing your company, services and FAQs;
- a list of external sources worth updating.
How I work
Test: what AI assistants say today about your company and your field.
Entity audit: name, contact details, descriptions, external profiles.
Content: real customer questions, with the direct answer first.
Implementation: structured data, llms.txt, FAQ pages.
Periodic checks of AI answers.
Deliverables
- "what AI says about you" report
- Q&A bank
- structured data (Organization / ProfessionalService, Service, FAQPage)
- llms.txt file
- recommendations for external profiles
Who it's for
Service SMEs and B2B companies whose customers ask AI assistants for recommendations; companies that want to be described correctly in several languages.
Frequently asked questions
What do SEO and AEO/GEO mean for my website?
SEO helps search engines understand public pages. AEO/GEO aim to make information clear and useful in AI answers too. The same SEO practices apply to Google’s AI features; there is no special technical requirement that guarantees inclusion. We plan public content with this in mind, while keeping private areas private.
Can you guarantee visibility in Google or AI answers?
No. We can work on accurate information, understandable pages and a sound technical structure, but we cannot control rankings or an AI assistant’s answer. We agree what to check and improve, without promises of guaranteed positions or citations.
Does SEO still matter if people ask AI?
Yes, SEO still matters: Google remains the main search engine, and AI assistants often rely on the same well-structured, indexed pages. Gartner predicted a drop in traditional search, but it is a forecast.
What is an llms.txt file and do I need one?
llms.txt is a proposed file that summarises a site's content for language models. Google has said it doesn't use it, but it costs little and may help other AI systems, so I recommend it as a secondary step, not a priority.
Sources