Hi, welcome to my portfolio.
I'm an UX, UI & Product Design Management Expert
that delivers high quality product innovations
with strategic planning & creativity.
Strongest skill is in adaptable design systems that scale.
PS: don't worry I have other skills as well.
What set's me apart?
Please try to use a bigger phone or try on a different device that has a bigger size screen.
Digital Experience that drives business growth.
Sorry this mobile size it's to small
I partner up with companies that comprehend the value of design in their business strategy and seek success for their digital products.
I’ve been on the market since 2012, providing full-cycle web and mobile design solutions to my clients.
I strive to do one thing but very well. With my technical background, I’m are very comfortable and familiar with the whole product development cycle.
Please try to use a bigger phone or try on a different device that has a bigger size screen.
BIG GIANTS I worked with:
Areas of Expertise
I bring cross-industry expertise in AI-driven products, Fintech, Smart Home, Lifestyle, Sports, SaaS, B2B, B2C, B2B2C, D2C, Travel, Pet Tech, Automotive, CRM systems, Admin panels and complex dashboards.
Research &
Strategy
Research &
Strategy
Research &
Strategy
Research &
Strategy
Research &
Strategy
UX & UI
Design
UX & UI
Design
UX & UIDesign
UX & UI
Design
UX & UI
Design
Design
System
Design
System
Design System
Design
System
Design
System
Website &
App Design
Website &
App Design
Website & App Design
Website &
App Design
Website &
App Design
Branding
& Identity
Branding
& Identity
Website & App Design
Branding
& Identity
Branding
& Identity
Insights &
Consulting
Insights &
Consulting
Website & App Design
Insights &
Consulting
Insights &
Consulting
Let’s build better, convert better and grow more.
From 0 to 100% (& beyond).
From 0 to 100%
(& beyond).
I have helped business to go from a MVP to a large scale design system for their products to achieve their targets & improve their user experience overall.
12+
12+
12+
Years in the market
200+
200+
200+
Completed Projects
Recent Projects
Recent Projects
Just have a look over them to see the most recent ones.
60+
60+
60+
Interfaces designed
since 2012
7
7
Awards & Recognitions
9
9
Design Systems build
( 6K+ Components)
Design Systems build
( 6K Components)
Design Systems build
( 6K Components)
500+
500+
500+
UX interviews
with real people
UX interviews with
real people
Peace Nest
Smart home Application
What if your house could tell you exactly where energy is being wasted and help you act on it?
I created a user-friendly, adaptable smart home experience where people could easily connect any device, without being limited by brand or network.
I led the UX and UI design, focusing on making complex setups simple, helping users understand how much energy each device uses, and giving them clear, actionable insights.
The goal was to empower users to take control of their home while saving money and enjoying the same level of comfort, with complete peace of mind.
I created a user-friendly, adaptable smart home experience where people could easily connect any device, without being limited by brand or network.
I led the UX and UI design, focusing on making complex setups simple, helping users understand how much energy each device uses, and giving them clear, actionable insights.
The goal was to empower users to take control of their home while saving money and enjoying the same level of comfort, with complete peace of mind.
I created a user-friendly, adaptable smart home experience where people could easily connect any device, without being limited by brand or network.
I led the UX and UI design, focusing on making complex setups simple, helping users understand how much energy each device uses, and giving them clear, actionable insights.
The goal was to empower users to take control of their home while saving money and enjoying the same level of comfort, with complete peace of mind.
I created a user-friendly, adaptable smart home experience where people could easily connect any device, without being limited by brand or network.
I led the UX and UI design, focusing on making complex setups simple, helping users understand how much energy each device uses, and giving them clear, actionable insights.
The goal was to empower users to take control of their home while saving money and enjoying the same level of comfort, with complete peace of mind.
40%
Faster and easier onboarding.
38%
Lower bills & less stress.
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Bold Rewards
Fintech & Rewards Application
What if supporting your team felt rewarding every day and naturally snuck its way into your daily life?
I helped transform a simple, points-based rewards tool into a full-featured fintech experience built around the fan.
My goal was to go beyond just giving fans rewards, to create a dynamic ecosystem where clubs could connect with their supporters no matter where they were.
I introduced gamification mechanics, interactive challenges, and local business integrations that allowed fans to earn points and unlock badges both online and offline. I also designed expense tracking features so users could better understand how they were spending and saving through the platform.
By building a more connected and engaging experience, I helped clubs not only retain fans but grow loyalty with those who don’t always make it to the stadium, turning everyday interactions into meaningful moments of engagement.
I helped transform a simple, points-based rewards tool into a full-featured fintech experience built around the fan.
My goal was to go beyond just giving fans rewards, to create a dynamic ecosystem where clubs could connect with their supporters no matter where they were.
I introduced gamification mechanics, interactive challenges, and local business integrations that allowed fans to earn points and unlock badges both online and offline. I also designed expense tracking features so users could better understand how they were spending and saving through the platform.
By building a more connected and engaging experience, I helped clubs not only retain fans but grow loyalty with those who don’t always make it to the stadium, turning everyday interactions into meaningful moments of engagement.
I helped transform a simple, points-based rewards tool into a full-featured fintech experience built around the fan.
My goal was to go beyond just giving fans rewards, to create a dynamic ecosystem where clubs could connect with their supporters no matter where they were.
I introduced gamification mechanics, interactive challenges, and local business integrations that allowed fans to earn points and unlock badges both online and offline. I also designed expense tracking features so users could better understand how they were spending and saving through the platform.
By building a more connected and engaging experience, I helped clubs not only retain fans but grow loyalty with those who don’t always make it to the stadium, turning everyday interactions into meaningful moments of engagement.
I helped transform a simple, points-based rewards tool into a full-featured fintech experience built around the fan.
My goal was to go beyond just giving fans rewards, to create a dynamic ecosystem where clubs could connect with their supporters no matter where they were.
I introduced gamification mechanics, interactive challenges, and local business integrations that allowed fans to earn points and unlock badges both online and offline. I also designed expense tracking features so users could better understand how they were spending and saving through the platform.
By building a more connected and engaging experience, I helped clubs not only retain fans but grow loyalty with those who don’t always make it to the stadium, turning everyday interactions into meaningful moments of engagement.
3x
User Growth from non-stadium Fans
68%
Revenue Growth for Clubs
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Fan History
Analytics Dashboard Application
What if you could see exactly how fans engage on match day and beyond while actually enjoying managing it all?
I redesigned Fan History from the ground up, focusing on making a powerful yet adaptable admin tool that clubs could actually enjoy using. I tackled major usability problems, streamlined complex information into digestible views, and made the interface accessible for all types of users, including those with colour vision or motor impairments.
My approach was grounded in research, constant iteration, and real user feedback. I also built a flexible design system that allowed each club to tailor their version of the platform to their unique needs, whether that meant enabling loyalty points, managing ticket-linked payments, or accessing fan insights.
The result? A scalable, accessible product that increased adoption across clubs, simplified workflows, and made fan engagement more meaningful, on and off the pitch.
I redesigned Fan History from the ground up, focusing on making a powerful yet adaptable admin tool that clubs could actually enjoy using. I tackled major usability problems, streamlined complex information into digestible views, and made the interface accessible for all types of users, including those with colour vision or motor impairments.
My approach was grounded in research, constant iteration, and real user feedback. I also built a flexible design system that allowed each club to tailor their version of the platform to their unique needs, whether that meant enabling loyalty points, managing ticket-linked payments, or accessing fan insights.
The result? A scalable, accessible product that increased adoption across clubs, simplified workflows, and made fan engagement more meaningful, on and off the pitch.
I redesigned Fan History from the ground up, focusing on making a powerful yet adaptable admin tool that clubs could actually enjoy using. I tackled major usability problems, streamlined complex information into digestible views, and made the interface accessible for all types of users, including those with colour vision or motor impairments.
My approach was grounded in research, constant iteration, and real user feedback. I also built a flexible design system that allowed each club to tailor their version of the platform to their unique needs, whether that meant enabling loyalty points, managing ticket-linked payments, or accessing fan insights.
The result? A scalable, accessible product that increased adoption across clubs, simplified workflows, and made fan engagement more meaningful, on and off the pitch.
82%
User Satisfaction & Retention Boost
87%
User Growth
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View more work.
Visualise how your project could look like.
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Your questions, answered.
Just in case you still have some questions, here are some of the frequently asked or just try to contact me directly.
From Adrian, 7:23 PM
Why I’m leaving my current job?
While a lot of people are “saying” they want to achieve more I want to learn more. As the market changes, new ideas emerge I want to learn more and do more as well. I’m looking for a new challenge where I can grow and learn to become your number one guy when you need the best results for your product.
I’m looking for full time job or just contract/ freelance?
While I primarily target full time job, I occasionally accommodate contract and freelance projects, often with long-term commitment.
Can you collaborate with one or more in house designer/developer?
Absolutely. I have experience in collaborating, mentoring and helping your internal teams and third-party collaborators to ensure alignment and smooth execution for any goals that you want to achieve. Think of me as an extension of your team. That's exactly how I worked with clients like Adobe, Mercedes-Benz, Peace Nest and many others.
How soon can I start a new project?
I typically start within 1-3 days, depending on availability. Get in touch to see if I have any available spots at the moment.
What if I only need a small design task or a freelance project?
While I primarily take on larger projects, I occasionally accommodate smaller tasks, or a small freelance project within my ongoing retainer. Reach out with your details and I will see how I can help.
What happens if a project scope changes mid-way?
Don’t worry, I understand that priorities can shift, especially in fast-moving industries. For fixed projects, I can issue a revised scope of work (SOW) for any new additions or changes. For retainer clients, these adjustments can often be rolled into your ongoing engagement. For full time jobs I’m more than flexible to help amend the roadmap, designs and help my colleagues & stakeholders to achieve the highest results.
How do I Charge?
For ongoing product design, I offer a monthly subscription model, giving you the flexibility to pause or cancel anytime. For fixed scope projects like an MVP, branding or websites, I provide a clear quote based on your specific needs. Most pricing starts at £ 3k for most projects with a 30% deposit to start work.
From Adrian, 7:23 PM
Why I’m leaving my current job?
While a lot of people are “saying” they want to achieve more I want to learn more. As the market changes, new ideas emerge I want to learn more and do more as well. I’m looking for a new challenge where I can grow and learn to become your number one guy when you need the best results for your product.
I’m looking for full time job or just contract/ freelance?
While I primarily target full time job, I occasionally accommodate contract and freelance projects, often with long-term commitment.
Can you collaborate with one or more in house designer/developer?
Absolutely. I have experience in collaborating, mentoring and helping your internal teams and third-party collaborators to ensure alignment and smooth execution for any goals that you want to achieve. Think of me as an extension of your team. That's exactly how I worked with clients like Adobe, Mercedes-Benz, Peace Nest and many others.
How soon can I start a new project?
I typically start within 1-3 days, depending on availability. Get in touch to see if I have any available spots at the moment.
What if I only need a small design task or a freelance project?
While I primarily take on larger projects, I occasionally accommodate smaller tasks, or a small freelance project within my ongoing retainer. Reach out with your details and I will see how I can help.
What happens if a project scope changes mid-way?
Don’t worry, I understand that priorities can shift, especially in fast-moving industries. For fixed projects, I can issue a revised scope of work (SOW) for any new additions or changes. For retainer clients, these adjustments can often be rolled into your ongoing engagement. For full time jobs I’m more than flexible to help amend the roadmap, designs and help my colleagues & stakeholders to achieve the highest results.
How do I Charge?
For ongoing product design, I offer a monthly subscription model, giving you the flexibility to pause or cancel anytime. For fixed scope projects like an MVP, branding or websites, I provide a clear quote based on your specific needs. Most pricing starts at £ 3k for most projects with a 30% deposit to start work.
From Adrian, 7:23 PM
Why I’m leaving my current job?
While a lot of people are “saying” they want to achieve more I want to learn more. As the market changes, new ideas emerge I want to learn more and do more as well. I’m looking for a new challenge where I can grow and learn to become your number one guy when you need the best results for your product.
I’m looking for full time job or just contract/ freelance?
While I primarily target full time job, I occasionally accommodate contract and freelance projects, often with long-term commitment.
Can you collaborate with one or more in house designer/developer?
Absolutely. I have experience in collaborating, mentoring and helping your internal teams and third-party collaborators to ensure alignment and smooth execution for any goals that you want to achieve. Think of me as an extension of your team. That's exactly how I worked with clients like Adobe, Mercedes-Benz, Peace Nest and many others.
How soon can I start a new project?
I typically start within 1-3 days, depending on availability. Get in touch to see if I have any available spots at the moment.
What if I only need a small design task or a freelance project?
While I primarily take on larger projects, I occasionally accommodate smaller tasks, or a small freelance project within my ongoing retainer. Reach out with your details and I will see how I can help.
What happens if a project scope changes mid-way?
Don’t worry, I understand that priorities can shift, especially in fast-moving industries. For fixed projects, I can issue a revised scope of work (SOW) for any new additions or changes. For retainer clients, these adjustments can often be rolled into your ongoing engagement. For full time jobs I’m more than flexible to help amend the roadmap, designs and help my colleagues & stakeholders to achieve the highest results.
How do I Charge?
For ongoing product design, I offer a monthly subscription model, giving you the flexibility to pause or cancel anytime. For fixed scope projects like an MVP, branding or websites, I provide a clear quote based on your specific needs. Most pricing starts at £ 3k for most projects with a 30% deposit to start work.
From Adrian, 7:23 PM
Why I’m leaving my current job?
While a lot of people are “saying” they want to achieve more I want to learn more. As the market changes, new ideas emerge I want to learn more and do more as well. I’m looking for a new challenge where I can grow and learn to become your number one guy when you need the best results for your product.
I’m looking for full time job or just contract/ freelance?
While I primarily target full time job, I occasionally accommodate contract and freelance projects, often with long-term commitment.
Can you collaborate with one or more in house designer/developer?
Absolutely. I have experience in collaborating, mentoring and helping your internal teams and third-party collaborators to ensure alignment and smooth execution for any goals that you want to achieve. Think of me as an extension of your team. That's exactly how I worked with clients like Adobe, Mercedes-Benz, Peace Nest and many others.
How soon can I start a new project?
I typically start within 1-3 days, depending on availability. Get in touch to see if I have any available spots at the moment.
What if I only need a small design task or a freelance project?
While I primarily take on larger projects, I occasionally accommodate smaller tasks, or a small freelance project within my ongoing retainer. Reach out with your details and I will see how I can help.
What happens if a project scope changes mid-way?
Don’t worry, I understand that priorities can shift, especially in fast-moving industries. For fixed projects, I can issue a revised scope of work (SOW) for any new additions or changes. For retainer clients, these adjustments can often be rolled into your ongoing engagement. For full time jobs I’m more than flexible to help amend the roadmap, designs and help my colleagues & stakeholders to achieve the highest results.
How do I Charge?
For ongoing product design, I offer a monthly subscription model, giving you the flexibility to pause or cancel anytime. For fixed scope projects like an MVP, branding or websites, I provide a clear quote based on your specific needs. Most pricing starts at £ 3k for most projects with a 30% deposit to start work.
Just some awards to make sure you choose right.
© Adrian Ștefănescu 2024. All rights reserved.